Develop and implement a comprehensive wildfire communications strategy that addresses the specific needs and maturity of your wildfire mitigation program. This includes conducting a communications audit and developing a playbook, as well as identifying needs for contract PIO services.
Conduct a communications audit of existing wildfire communications programs to identify strengths, weaknesses, opportunities, and threats. By evaluating these elements, you can produce content and playbook updates that align with your wildfire communications strategy and address the identified opportunities for improvement, including the potential benefits of contract PIO services.
During PSPS and wildfire encroachment events, an event-based emergency PIO function is essential. Implementing a comprehensive communications audit can enhance our wildfire communications strategy, while contract PIO services ensure effective information dissemination.
By leveraging my relationships with wildfire communications professionals at major utilities throughout the Western United States, I will assist with a communications audit and coordinate communications when grid-interconnection results in one utility's customers being impacted by another utility's wildfire mitigation actions. Additionally, I can provide contract PIO services to enhance our wildfire communications strategy.
Not ready for a bespoke PSPS/Wildfire Comms playbook but need a starting point as you launch your program? We can help you with a basic playbook framework and a communications audit to ensure you're prepared. This way, you won't be caught flat-footed when the inevitable occurs, and you can effectively implement your wildfire communications strategy. If you require further assistance, consider our contract PIO services to enhance your readiness.
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